MLB: LATINO NARRATIVE DOMINATING
That’s Amaury News and Commentary
Amaury Pi-González
When I first began covering Major League Baseball in the mid-1970s, Latino players made up between 10 and 13% of all players; today, the number is at least 30% and growing. Although the most famous player today, Shohei Ohtani, was born in Japan, Latin culture is ever-present in the game of baseball. Demographics have changed dramatically since the 1970s, and today the total Hispanic population in the U.S. is estimated to be 65.2 million, according to Pew Research Center.
Of all the countries in the world with the most significant number of Spanish-speaking people, the United States of America ranks second, with Mexico having 132 million. One of my long-time friends is Octavio “Cookie” Rojas, who played 16 seasons in the major leagues. Octavio has done it all. Octavio “Cookie” Rojas Rivas (born March 6, 1939) is a Cuban-American former professional baseball player, coach, manager, scout, and radio and television commentator. He went to La Luz School in Havana (although a few years before me).I also attended that same school. He became a professional player in the old Cuban Winter League with the Leones del Habana. I remember him playing second base, and I recall a television show about baseball on Cuban television that he hosted. It was Octavio, when he was a scout, that sat with me during a broadcast back in the 80’s, that told me, “En 30 años seremos cerca de la mitad Latinos jugando aqui” trans- “In 30 years, half of all the players playing here, will be Latinos”. He wasn’t far from predicting the truth.
In 2011, the Hispanic Heritage Baseball Museum Hall of Fame inducted Octavio”Cookie” Rojas into their Hall of Fame. The museum has been a traveling museum for 26 years, founded as a non-profit in San Francisco, California. Rojas also played in Venezuela, after Cuba, and of course made his name in the major leagues. We at the HHBM are very proud to have him among other Latino Legends who led the way for us today and made baseball one of the most popular Latino sports in the United States.
Note: I recall when Orestes “Minnie” Miñoso was playing in Cuba with the Mariano Tigers. He became the first Cuban-born player to earn a salary of $25,000 in the major leagues with the Chicago White Sox. In the 1950s, that was a substantial amount of money in baseball. Recently Dominican-born Juan Soto signed a 15-year, $765 million contract with the New York Mets in December 2024. This contract makes it the largest in the history of professional sports. It also includes a $75 million signing bonus and an average annual salary of $51 million. The most significant contract ever in baseball went to a Latino player.
