MLB: HISPANIC MONTH—65 MILLION

From The Press Box

Amaury Pi-González

Each year, from September 15 to October 15, Americans observe National Hispanic Heritage Month by celebrating the histories, cultures, and contributions of those of us who came here from Spain, Mexico, the Caribbean, and Central and South America. By the way, Brazil, the largest country in South America, Portuguese is the predominant languor.

The 2022 US Census lists (at least) 65 million Hispanics in the country, which is by far the most significant minority. This is the most on the Continent, except for Mexico, which has a population of 130 million. In other words, Spanish is the second most spoken language in the United States of America and also in the Americas, north central and south.

Over 30 percent of all players on the 30 Major League teams are listed as Hispanics, Latinos. Although English is the official language in all 50 States, including in California, Spanish is the de facto second language, with some 40 million residents in the Golden State. The 2022 US Census, listed 16 million of us Latinos here in California.

At this 2024 MLB season’s end, California’s five teams: Dodgers, Angels, Padres, Giants, and A’s.  The Dodgers, Padres, and Angels broadcast all 162 games home and away in the Spanish language, with the San Francisco Giants some 127 games home and away, with an increase in 2025. The Oakland A’s follow with 68 home games in Spanish, two “on the road” in San Francisco.

Highlights from the report: U.S. Latino gross domestic product is now valued at $3.2 trillion. U.S. Latino purchasing power is measured at $3.4 trillion. In 2021, Latino income in the U.S. amounted to $2.5 trillion and grew 4.7% compared with 1.9% for non-Latinos.

Any business that doesn’t invest in this huge Hispanic market is missing increasing their revenue.

Felíz Mes de la Herencia Hispana.